Objective
Designing an engaging User Experience for an innovative new gift card site merging the "listicle" format, social media aspects, reviews and monetization for content creators.
Designing an engaging User Experience for an innovative new gift card site merging the "listicle" format, social media aspects, reviews and monetization for content creators.
Challenge
Creating a platform attractive enough for influencers and the public to want to create lists and engage with the platform. Inversely, to create an easy platform for people to browse for great gift card ideas from top lists that would motivate them to purchase cards.
Creating a platform attractive enough for influencers and the public to want to create lists and engage with the platform. Inversely, to create an easy platform for people to browse for great gift card ideas from top lists that would motivate them to purchase cards.
Solution
Large format images and the promotion of top list-makers along with other top lists would create an incessant flow of simulating ideas browsing opportunities. The ability to easily favorite lists and list-makers would create a pool of endless ideas for gift-card purchases
Large format images and the promotion of top list-makers along with other top lists would create an incessant flow of simulating ideas browsing opportunities. The ability to easily favorite lists and list-makers would create a pool of endless ideas for gift-card purchases
Tags
User Experience (UX), Dashboard Design, Data Visualization, B2B, Web UI, Web UX, Portal Design, Animated Interactive Graphics, Data Analytics
User Experience (UX), Dashboard Design, Data Visualization, B2B, Web UI, Web UX, Portal Design, Animated Interactive Graphics, Data Analytics
Journey Maps
