Objective
Lois Leonhardi is a Ayurvedic wellness practitioner, coach and cookbook author who needed new book cover designs at the last minute. These designs were created to fulfill that need using preexisting photographs supplied by the author.
Lois Leonhardi is a Ayurvedic wellness practitioner, coach and cookbook author who needed new book cover designs at the last minute. These designs were created to fulfill that need using preexisting photographs supplied by the author.
Solution
The challenge was to project a more upscale impression, not unlike "Food & Wine" magazine while using non-professional photography. The previous cover was more "mass-market" and low-brow and needed a more upscale design. These designs were created to speak to a more affluent, educated and eco-conscious demographic who would be potentially interested in ayurvedic food and health benefits.
The challenge was to project a more upscale impression, not unlike "Food & Wine" magazine while using non-professional photography. The previous cover was more "mass-market" and low-brow and needed a more upscale design. These designs were created to speak to a more affluent, educated and eco-conscious demographic who would be potentially interested in ayurvedic food and health benefits.
Role: Art Direction, Book Design
